Gastronova/Concept

GASTRONOVA / CONCEPT

Promo and pop-up

Your brand right where things are happening.

Send an enquiry ↗

The idea behind the concept

Your brand.
In a new place.

Pop-up shop, roadshow or mobile studio. We tailor the space and its look to what the visitor should experience.

On your menu

Suitable for:

A versatile trailer for unconventional uses outside gastronomy. Great for promotional events, pop-up shops, beauty services (barber, make-up, wellness), merch sales or an information stand.

Promo agencies
Merch sellers
Marketing teams

Ideal uses

Promo tours for brands
Ideal for marketing campaigns and product presentations.
Mobile barber shop or beauty truck
A great choice for beauty services at events.
Merch sales at festivals
Perfect for selling clothing and souvenirs.
Pop-up shops in cities
Flexible placement in city centres and shopping areas.

Space & design

Picture it.
Down to the last detail.

Branding example on the Minie’s food outlet. The layout of a shop or mobile studio is created separately according to your brief.

Minie’s / branding example of a food outletChoose a view ↓

Click the large image to open the detail view. The visualisations show a design, not a photo of the finished trailer.

Visualisation

Before production begins, we prepare realistic 3D visualisations as well as examples of existing promo trucks, allowing customers to see what their promo or beauty concept will look like in reality. From the exterior to the interior, every detail is precisely worked out to match their ideas and requirements.

Concept equipment

Everything
has its place.

We choose the equipment based on your menu. The layout based on how you will work.

Browse catering equipment ↗

An indicative selection. The specific equipment is part of an individual quote.

Opening serving window or side entrance

Flexible access for customers and product presentation.

Power sockets, lighting

Complete electrical infrastructure with LED lighting.

Shelving, display cases, worktables

Modular storage and display solutions.

Sink (optional)

Hygiene equipment for beauty services

Mirrors (for the barber/make-up version)

Professional mirrors with lighting

Air conditioning

For a comfortable working environment

Technical specifications

Electrical connection
230 V or 400 V
Water
optional (with the beauty version)
Weight
from 900 to 2200 kg
Fold-down front wall with a stage or steps to create an open pop-up concept
To create an open, accessible space for interacting with customers.

Recommended models

The same idea.
Your own character.

Choose the shape of your trailer. We will fine-tune the right size and work zones to your menu.

Compact / Medium

R-stream

Airstream Compact · Airstream Medium

Choose size and equipment

Compact / Medium

Box

Box Compact · Box Medium

Choose size and equipment

The photos show model ranges; the specific size and equipment may vary.

Specifications of the recommended solution

Airstream Compact
300 - 600 cm
Airstream Medium
300 - 600 cm
Box Compact
300 - 600 cm
Box Medium
300 - 600 cm
Trailer size
Compact/Medium 300-450 cm
Extractor hood
Not required

Budget & options

Let’s start with a plan
that makes sense.

Let’s go through the investment, equipment and financing options together. You will find the original model calculation in the details.

Financing options ↗

View an illustrative business scenario

An illustrative business scenario based on the original materials. The figures shown are neither a current price quote nor a guarantee of results; we will discuss your specific budget together.

Note: The calculations shown are based on a model situation of a well-established season with stable operations, regular events and an experienced team. This is not a first-year scenario, when the business is still getting started, learning and looking for suitable events.

Return on investment analysis: Promo, Pop-up, Merch Truck

We present a detailed investment analysis of the multi-purpose Airstream 330 trailer, ideal for promotional events, mobile showrooms, pop-up shops or merchandise sales. This concept is designed for flexible business and high returns across various market segments.

Truck price

29,000 € Truck price 30 000 € excl. VAT (with equipment)

Profit per event

2,100 € Profit per event With an average margin of 60%

13,8

Return on investment (events)

Avg. number of events per year 30

Turnover per event

3,500 € Turnover per event With average sales of 350 items

Average product price

10 € Average product price Average price of one product sold

34000 €

Annual profit

After deducting the cost of the trailer

NOW IT’S YOUR TURN

Let’s get it started.

Discuss my idea ↗